Designing for a 2 cm sticker
Notes from the Pellar project on drawing a mark that survives a cheap printer, flour dust and a busy Saturday.
Date
Written by
Noa Varga
Journal
Short notes on design, pricing and working with small brands.
Pellar’s stickers are printed on a desktop label printer in the back of the shop. Fine lines filled in, gradients vanished and thin type broke up.
Fewer, thicker shapes
The final wheat ear has seven solid leaves and no outline. It survives the label printer, a rubber stamp and a hand-painted window, which was the real test.
When in doubt, I print it small, rub it with a thumb and look again tomorrow.