Notes, 2026
Short notes on design, pricing and working with small brands.
Things I learn on projects, written down so clients know how I work before the first call.
Why I start every identity with the bag
A logo on a white page tells you very little. A logo on the thing people carry home tells you almost everything.
Two colours are usually enough
Most small brands I work with end up with one strong colour, one neutral and nothing else. Here is why that is a feature.
What a fixed price changed
I stopped billing by the hour last year. Clients decide faster, and I spend the saved time on the work.
Designing for a 2 cm sticker
Notes from the Pellar project on drawing a mark that survives a cheap printer, flour dust and a busy Saturday.