Orto
A plant-led restaurant in Lisbon. Olive green, a hand-cut leaf, and menus and letterpress cards that stay calm at a full Friday table.
Client
Orto Restaurant
Year
2025
Role
Brand designer
Timeline
10 weeks
The project
Identity, print
Credits
Photography by Inês Sousa. Letterpress by a small studio in Lisbon.
The brief
Orto cooks with what the farm sends that week. The old look was loud and generic, and it said nothing about the food.
What I did
A leaf cut by hand from paper became the mark. Olive green and cream, one serif for menus, and a menu template the kitchen can reprint every week.
What they got
The system covers the sign, menus, cards, napkins and social posts, and the team updates the weekly menu without help.
Outcome
A menu, a wine list and a facade that the owners now update themselves each season.
Menus and the wine list share one grid, so a new dish never breaks the page.
A twelve-page guide keeps the green and the leaf consistent.