Ardent
A small-batch roaster with a big fire. A flame mark, matte black and burnt orange bags, and cups that hold up on a busy counter.
Client
Ardent Roasters
Year
2025
Role
Brand designer
Timeline
8 weeks
The project
Identity, packaging
Credits
Photography by Tomás Reis. Words written with the founders.
The brief
Ardent roasts in small batches over a live flame. Their bags looked like everyone else’s on the shelf.
What I did
A simple flame mark, two colours and one bag shape for every origin, with the roast and the tasting notes on a single label the roaster prints in house.
What they got
Bags, cups, a wholesale price sheet and a short guide to using the brand on social.
Outcome
The new bags sold out in the first week at the roastery, and the wholesale cafés asked for the cups.
Seven blends, two colours: black for dark roasts, orange for light.
A loyalty card, a label sheet and the flame stamp for small runs.