Loop
A habit app that rewards a streak without the guilt: rings, soft colour blocks and a calm daily view.
Client
Loop Habits
Year
2025
Role
Product designer
Timeline
12 weeks
The project
Product design, app UI
Credits
Engineering by the Loop team. Illustrations made in house.
The brief
Loop’s first version nagged. People started habits and then muted the app within a week.
What I did
I rebuilt the daily view around one ring per habit and a gentle weekly review, with colour blocks instead of red warnings. Each step was tested with a small group of early users before it shipped.
What they got
The new flows, a component library and a short design guide, handed over to Loop’s two engineers.
Outcome
Shipped to the app stores in twelve weeks, with a design system the team still builds on.
The whole flow on one board, shared with the developers from day one.
Icon and sticker explorations for the reward screens.