Kiwa
Skincare made with clay and seaweed. Packaging in sand, clay and charcoal, a single dot for a mark, and a shoot that lets the materials speak.
Client
Kiwa Skin
Year
2026
Role
Designer and art director
Timeline
9 weeks
The project
Packaging, art direction
Credits
Photography by Mara Lind. Structural design with the client's packaging supplier.
The brief
Kiwa makes four products and wanted them to look like a family, not a range of unrelated bottles.
What I did
Three colours drawn from the ingredients, a single dot as the mark, and quiet type set very small. I art directed the launch shoot on stone, water and dry grass.
What they got
Packaging for four products, a launch shoot and a one-page brand guide.
Outcome
Four products became a range: one system for bottles, tubes, jars and boxes.
On the shelf the colours read as one family, from sand to clay.
Dielines and colour proofs, checked under the printer's light.