Pellar
A sourdough bakery in Porto that wanted to look as honest as its bread. A wheat-ear mark, kraft and rust red, and a system that works from a sticker to a shop window.
Client
Pellar Bakery
Year
2026
Role
Brand designer
Timeline
8 weeks
The project
Identity, packaging, signage
Credits
Photography by Inês Sousa. Printed by a family press in Porto.
The brief
Pellar opened with a borrowed logo and plain bags. They wanted something that felt made by hand, like the bread.
What I did
One wheat-ear mark that works at 2 cm on a sticker and 2 m on a window. Kraft paper, one rust red, and a type pair the team can use every day.
What they got
Bags, boxes, stickers, the window, the menu board and a short guide for the team.
Outcome
Bagged loaves now carry the brand out of the shop, and the second shop opened in 2026 with the same kit.
Menu board and price cards, set in the house type pair.
A rubber stamp turns plain tags and bags into branded ones for a few cents.